Leadspace, a customer data platform for B2B sales and marketing, announced it had doubled its annual returning revenue after a year of record growth.
During the year, Leadspace unveiled new partnerships with G2 Crowd and Bombora, in addition to strengthening its existing partnership with Marketo. It expanded its client list with the addition of B2B companies such as Iron Mountain, Splunk and 8×8. Leadspace and Radius also decided not to follow through with a merger that was announced earlier in the year.
“2018 was a watershed year for B2B marketing and sales with more and more B2B companies adopting ABM programs to complement their inbound and prospect marketing programs,” said Doug Bewsher, CEO of Leadsapce, in a statement. “Combined with the explosion of data sources, from intent providers to technographic data companies, there is a growing consensus that a customer data platform is now a prerequisite to activate and gain value from data and make ABM and other marketing programs successful.”
