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LinkedIn Releases New Features To Boost Organic Content & Promote Events

LinkedIn unveiled new features for its LinkedIn Marketing Solutions to help organizations increase their reach and grow their brand community while measuring the impact of their actions.

The platform’s updates include:

  • The ability to Boost the reach of high-performing, engaging or time-sensitive content;
  • Event Ads that amplify promotion and Event Analytics that aggregate the data generated from the promotion, including organic reach, engagement and firmographics;
  • Custom Streaming, which enables users to live-stream via their preferred broadcasting tools; and
  • Visibility into visitor, follower and content insights — including organic and boosted — through Mobile Page Analytics within the LinkedIn mobile app.

“Whether you consider yourself a sophisticated marketer or a novice, we understand you’re likely wearing many hats and juggling multiple responsibilities, and time is your most valuable asset,” said Rishi Jobanputra, Sr. Director, Product Management, LinkedIn Marketing Solutions, in a blog post. “At the end of the day, we hope to make your day-to-day a little easier as you strive to expand your audience and build community on our platform.”