LinkedIn launched a new integration with Google Campaign Manager designed to help marketers manage attribution for all of their LinkedIn ads from a single, centralized location.
The new integration positions marketers to track all Sponsored Content impressions and interactions across LinkedIn, including video, carousels, lead gen forms and dynamic ads. It also offers cross-device and cross-platform reporting designed to track a prospect’s full path across different websites, ads and devices.
In addition, the integration aims to enable marketers to compare their LinkedIn ad performance to other paid advertising. The company said it plans to release additional metrics and seamless tracking features in the future.
“Our customers use Campaign Manager to track and report on their ad performance in a single place, and we are really excited to offer this capability for their LinkedIn campaigns as well,” said Payam Shodjai, Director of Product for the Google Marketing Platform, in a statement.
“This integration highlights our commitment to making LinkedIn’s ad platform easier to use by providing the flexibility marketers need to access all their campaigns in one place,” said Taylor Greason, Product Manager at LinkedIn, in a blog post announcing the integration.
