LiveRamp, a data enablement platform, welcomed Jessica Shapiro as its new CMO. In her role, Shapiro will report to CEO Scott Howe and help lead LiveRamp’s growth journey, with a specific focus on the company’s privacy-first data collaboration platform, Safe Haven.
Most recently, Shapiro served as both VP of Global Marketing and VP of Demand Generation and Field Marketing at software company Icertis. Prior to that, Shapiro worked with brands such as Microsoft, Starbucksand SAP to help deliver innovative experiences for both customers and partners while establishing high-quality teams.
“We’re at an exciting inflection point for the business as we’ve evolved our offering from an application to a unified enterprise platform, Safe Haven, which empowers our clients to take a radically simple approach to enabling data in more ways than ever before,” said Howe in a statement. “Jessica’s deep understanding of data-driven marketing and her versatility having led a variety of marketing functions for some of the most notable B2B and B2C companies makes her uniquely qualified to be LiveRamp’s CMO.”
