Loop & Tie, a choice-based gifting platform, released an app that enables its users to leverage Salesforce as their home base for managing customer relationships and outreach through gifting.
The company seeks to deliver an individualized gifting platform that helps businesses engage buyers on a personal level and builds meaningful customer relationships. Users can also map their businesses’ needs for scalability and tracking, then leverage that customer data to improve their campaigns’ efficiency.
Loop & Tie provides a marketplace of more than 500 small businesses for users to shop and curate gift collections to send to customers. Recipients can then select their favorite item from the collection for themselves or choose to donate its value to charity.
"At Loop & Tie, we're continuously thinking about ways we can harness the power of technology to help more people connect," said Sara Rodell, Founder and CEO of Loop & Tie, in a statement." By offering Salesforce users the ability to send gifts directly from their application, we can more quickly empower humanized gifting experiences for companies. We're proud to stand out from our competitors by helping large companies more easily shop small through our selection of gifts from over 500 artisan and BIPOC-owned makers."