Madison Logic, a digital ABM platform, released ABM Connected TV (CTV), a new digital channel that seeks to harness the company's data-driven approach to more precisely target and surround buyers wherever they are.
Through the debut of ABM CTV, Madison Logic seeks to unify the four primary B2B channels — content syndication, display advertising, social advertising with LinkedIn and now CTV — into a centralized platform that helps B2B marketers activate multichannel ABM campaigns and achieve comprehensive visibility into program performance. Reported benefits of the new channel include:
- Directly targeting in-market account prospects, ensuring messaging is seen by the right audience on CTV;
- Amplifying an existing multichannel ABM approach by adding CTV to surround prospects through the centralized Madison Logic Platform; and
- Tracking the performance of every dollar spent, linking CTV media investment to pipeline growth and revenue impact.
"Buyers today are harder to reach than ever before; marketers can no longer risk focusing on individual channels to succeed," said Tom O'Regan, CEO of Madison Logic, in a statement. "With superior targeting capabilities fueled by our industry-leading intent data, we empower marketers to identify in-market accounts, drive higher awareness and ultimately maximize their media investment by engaging buyers through a unified approach that now adds CTV to their multichannel ABM strategy. This is an exciting new chapter for Madison Logic as we continue to innovate and shape the future of B2B marketing."
For more insights into the release of ABM CTV, check out DGR’s conversation with Madison Logic’s Chief Operating Officer and Co-Founder, Vin Turk.