Marketo recently added sales process and personnel agency MarketStar and call marketing automation vendor RingRevenue to its LaunchPoint partner program.
MarketStar will also provide Marketo with skilled personnel who “understand the science of nurturing and who have the knowledge to invest in iterative improvements and adjustments over time,” said Vaughn Aust, VP of Digital Marketing Solutions at MarketStar, adding that these advisors will gauge performance by grading clients on categories such a customer engagement and sales expectations.
“Becoming a Marketo Agency and Managed Services Partner proves MarketStar’s level of commitment to Marketo customers’ revenue growth and success,” said Amy Guarino, VP of Business Development at Marketo, “We are proud to have MarketStar as a trusted partner providing a full suite of marketing automation service and solutions for our customers.”
In a post on the RingRevenue blog, company officials noted its technology tracks inbound call-based campaigns and phone interactions, closing the loop between marketing and revenue.
Other capabilities include:
- Access to real time analytics and attribution to increase marketing ROI;
- Create and update call-based campaigns quickly;
- Drive highly qualified customers with filtering and routing tools; and
- Optimize for mobile with click-to-call links and mobile search keyword tools.
