Marketpoint, a global CRM provider, has launched an enhanced version of its CRM.
Marketpoint CRM 3.0 features full integration with marketing automation platforms, Microsoft Outlook and Zuant, a mobile lead capture system. It is designed to provide ease of use, affordability and support levels that accommodate specific client requirements, including secure GDPR user access, database profiling and management for targeted campaigns, visual lead qualification and tracking, real-time marketing reports and sales forecasting.
The decision to launch Marketpoint CRM 3.0 during the COVID-19 pandemic was difficult, but intentional, according to Founder and CEO Peter Gillett. “Bringing our solution to market at this time gives forward-thinking companies a competitive advantage by helping them create and nurture customer relationships when global commerce resumes,” he said.