MeritB2B, a B2B marketing and sales solutions provider, adopted a new name as part of its rebrand. Now formally known as Anteriad, the company will remain focused on growing its data and B2B influence.
Anteriad’s B2B data is made up of full-funnel demand generation, marketing cloud technology, market-leading intent, programmatic data and audience solutions. The rebrand closely follows the company’s acquisition of True Influence, which sought to create a full-funnel end-to-end solution designed to help marketers launch successful omnichannel campaigns.
“Anteriad is a company that’s ahead of its time and ahead of the market,” said Rob Sanchez, CEO at Anteriad, in a statement. “Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead. I’m thrilled to launch our new name and brand at PowerB2B, our first major event since 2019 and the beginning of a new era in B2B marketing leadership.”
