Business.com recently released a report, titled: Small Business Pulse: 2013 Lead Generation Insights, which surveyed more than 500 active pay-per-lead advertisers across all industries. The report found that these companies are turning to lead generation to engage buyers in small and medium-sized business sectors.
As many as 74% of B2B marketers participate in lead generation practices, and 50% plan on increasing their lead generation spending through the next year, the report revealed. But even with amplified interest, 76% of respondents do not use third-party services for lead nurturing and lead scoring purposes.
“The early days of lead gen was the classic buyer-seller relationship, but various tools are coming in to the process that could take it more toward an exchange or real-time bidding model,” said digital media consultant Phil Branon, who contributed insights to the Business.com report. “It makes it a little quicker and easier to do business that way.”
The Business.com report also highlights how many companies are shifting their focus towards content marketing, with overall spending swelling to more than $40 billion in 2013. More than half of marketers said they were interested in leads generated through white paper downloads, and nearly 40% of businesses indicated that they are interested in having their products and services featured in webinars.
Click here to download the complete Business.com report.