Movable Ink, a marketing software provider, secured $55 million in a Series D funding round led by Silver Lake Waterman with participation from Contour Venture Partners, Intel Capital and others. The round brings the company’s total funding raised to $97 million. With the capital, Movable Ink plans to invest in AI-driven products and expand its more than 550 employee workforce to more than 700 by 2023.
Movable Ink was founded in 2010 by Sharma and Michael Nutt to translate a brand’s data into “content modules” that could be embedded in emails, websites and other digital platforms. The modules are programmed to update with personalized information such as pricing and inventory, offers and loyalty reward balances in response to a customer’s interactions, targeting content based on attributes like onsite or mobile behavior, preferred location and even weather.
“As investors from the beginning where we led Movable Ink’s seed round, we have been continually impressed with how the team scaled the business and delivered truly differentiated value for their clients and consumers alike,” said Matt Gorin, Co-founder of Contour Venture Partners, in a statement. “Over the past decade since its founding, even amid a global pandemic where many consumer brands were facing difficult times, Movable Ink saw consistent, organic client growth — a testament to the power of the platform, the team and its unique approach to solving a very important pain point for marketing teams. In addition to the powerful return on investment its platform delivers, Movable Ink is an extremely capital efficient business.”