B2B marketing technology vendor netFactor announced email2lead, which is designed to provide marketers with real-time tracking and person-level details of prospects coming to a web site from an email campaign. The new offering will be integrated with netFactor’s VisitorTrack platform for tracking anonymous web site visitors.
Though its integration with email service providers, including MailChimp, iContact, and Vertical Response, email2lead is designed to improve email tracking and increase lead generation, according to company officials.
Email2lead will be able display information such as:
- Email address;
- Company name;
- Company web site;
- Phone number;
- Company description;
- Industry; and
- Number of employees and revenue.
Combining the email2lead features with VisitorTrack functionality provides marketing-automation-like capabilities for those companies that may not be ready for or need a full marketing automation suite, explained Christopher Jeffers, CEO of netFactor. “We provide the lead generation pieces and analytics in a simple and cost-effective solution which works with the popular email toolsets in place.”
VisitorTrack packages will include email2lead for no extra charge, and also offers a 7-day trial with up to 100 free leads.
