NetLine Corporation, a B2B-specific content syndication lead generation network, updated its NetLine Portal with an Open B2B Lead Gen Marketplace that enables marketers to purchase first-party leads on their own terms.
According to NetLine, the open B2B lead gen marketplace provides access to the largest source of first party-generated, content-centric leads on a performance basis. This allows marketers to bid for specific leads that fit their target audiences, which gives them more control over the quality of leads entering their databases and improves their campaign performance.
“Bidding is the natural progression of B2B demand gen,” said David Fortino, Chief Strategy Officer at NetLine, in a blog post. “With the open marketplace’s self-service model, we’ve made B2B lead acquisition more efficient, more cost-effective and easier than it has ever been. NetLine has taken the next step and focused on democratizing lead gen.”