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ON24 Adds Parmonic To Its Partner Network

Parmonic, a video automation platform built for B2B marketers, joined the ON24 Partner Network to integrate its AI-based video automation software with the ON24 platform.

The ON24 Partner Network is an ecosystem of platform, technology and solutions partners that aims to provide customers with a seamless experience in deploying and implementing multiple software solutions. Adding Parmonic’s abilities to the fold will create an opportunity for users to turn their long-form video and webinar content into shorter, “munchable” content experiences.

"We're working with other companies in the B2B marketing ecosystem to continue to help B2B marketers engage audiences that are increasingly short on time and overwhelmed," said Ben Tosado, Chief Growth Officer of Parmonic, in a statement. "Our partnership with ON24 combines our capability to take long-form video and make it munchable, with the extensive ON24 content creation platform. This will provide our joint customers with the capability to use their existing and upcoming event content to more effectively engage their audiences."