ON24, a virtual events platform, revealed new integration abilities between its ON24 Connect platform and Drift’s revenue acceleration platform. The expanded partnership seeks to help joint customers combine real-time Drift activity and conversational data with attendee and first-person engagement data from ON24 digital experiences.
Planned for availability in early 2022, the integration seeks to enable Drift data to seamlessly pass from ON24 digital experiences into leading third-party marketing and sales systems such as Adobe Marketo, Oracle Eloqua, HubSpot and Zapier.
Currently, Drift’s chatbot is available in ON24 Webcast Elite, ON24 Engagement Hub and ON24 Target to help marketers capture more engagement data such as attendee profiles, conversations started, playbooks clicked, questions asked, content downloaded and meetings booked.
“Drift is delivering conversational marketing and sales experiences that provide insights into what buyers are interested in along their journey,” said Kris Jenkins, Global Head of Strategic Alliances and Business Development at ON24, in a statement. “Our integration enhances the audience insights we can provide and gives customers a powerful ON24 platform to bring together all their important engagement data for sales teams to convert more prospects into buyers.”