ON24, a digital experience platform, introduced its Virtual Conference Professional (Pro) solution to help companies scale interactive, multi-session and multi-day global events. The platform features self-service templates, tools and expert support to help organizations create large-scale event environments, including custom event tracks, multimedia content and personalized attendee experiences.
Interactive capabilities such as attendee networking, meeting/demo requests, chats and surveys provide multiple ways for marketers to engage customers and track interest and buying readiness. The platform integrates audience engagement data with marketing automation tools and CRM to aide in prompt sales follow-ups.
Virtual Conference Pro is now available as part of the Virtual Conference Enterprise offering, an edition of the Virtual Conference solution that tailors attendees’ access to content, executes localized regional events in real time and leverages gamification capabilities. Both editions provide enterprise-class security and integrate with ON24’s Digital Experience Platform, including Webcast Elite and Connect.