ON24, a virtual events platform, integrated with HubSpot, a CRM platform, and is now listed in the HubSpot App Marketplace to help provide sales and marketing teams with a more complete view of prospect- and customer-facing activities across digital and in-person channels.
Planned for availability in early 2022, the partnership seeks to enable key event, attendee and first-person engagement data to flow from ON24 into HubSpot’s CRM. First-person engagement data tracked and measured through ON24 Intelligence, such as demo requests, meetings booked, poll responses and questions asked, can be captured in HubSpot to deliver the right interaction at the right time and convert more prospects into buyers.
“Immersive digital experiences are now at the center of delivering great customer experiences and turning engagement into first-person insights that drive sales and marketing,” said Kris Jenkins, Global Head of Strategic Alliances and Business Development at ON24, in a statement. “Together with HubSpot, we’re providing joint customers with a single view into their audiences and engagement activities to improve interactions at every stage of the buyer journey.”
HubSpot’s App Partner Program is an ecosystem of third-party integrations. App Partners are independent software vendors who comply with a set of requirements, built an integration with HubSpot and have been accepted to the App Marketplace.