Openprise, a data orchestration platform, announced a new integration with Microsoft Dynamics 365 that aims to help marketing and sales teams cleanse data, increase productivity and grow revenue.
The platform is designed to automate manual processes, such as data cleansing and enrichment, segmentation, lead routing, ABM and more. It is GDPR compliant and positioned to integrate with marketing automation platforms such as Marketo, Eloqua and Pardot. It can also integrate with the Openprise Data Marketplace, which provides data from third-party sources.
“By launching the Openprise Data Orchestration Platform for Microsoft Dynamics 365, we’re enabling an entirely new group of data-driven marketing and sales teams to improve their segmentation, scoring and lead routing capabilities to drive higher top-line growth,” said Ed King, Founder and CEO of Openprise, in a statement to Demand Gen Report.
