Radius Unveils CMO Insights Reporting Tool

Published: September 11, 2015

Radius, a predictive marketing software provider, launched a new reporting tool for Salesforce users designed to provide real-time insight into new marketing opportunities.

The CMO Insights Report is positioned to analyze Salesforce data using Radius’ predictive capabilities to help identify new market segments that have the highest potential to buy.

The reporting tool intends to highlight:

  • Recommended customer segment profiles, addressable market size and predicted success rate;
  • A win, loss and opportunity analysis;
  • Conversion signals or attribute analysis; and
  • CRM data health analysis against the Radius Business Graph.

“Marketers have sought the same insights through complicated and laborious data mining and modeling projects for years,” said Angela Zener, SVP of Marketing at Radius. “The CMO Insights Report shows how this can be done instantaneously with real­-time CRM integration, sophisticated and pre­build data models, all delivered through the power and security of cloud technology.”

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