RollWorks, the B2B and ABM subdivision of NextRoll Inc., has announced its availability on the HubSpot App Marketplace. This integration is designed to help marketers maximize efficiency by aligning marketing and sales efforts, engaging high priority accounts plus accounts not currently in their core lists and tracking program performance directly within HubSpot.
By combining RollWorks’ account-based platform with HubSpot’s prebuilt and segmented ABM audience lists, the companies aim to help joint customers execute targeted digital ad campaigns.
“B2B marketing continues to grow more and more account-centric,” said Scott Brinker, VP of Platform Ecosystem at HubSpot, in a statement. “As an increasing number of marketers start to trial ABM programs, they need solutions that are intuitive, seamless and prove their worth with a strong ROI. The RollWorks integration for HubSpot brings this to our joint customers, and we’re excited to have them in the program.”
RollWorks also launched four tiers of packages for their account-based platform to better cater to businesses of all sizes. The Starter package provides basic access to the platform, while the Standard, Professional and Ultimate packages grant access to intent data, fit scoring and engagement measurement.
“With the economic impact of COVID-19, many marketing teams are now operating with reduced budgets and greater scrutiny on cost and effectiveness,” said Randi Barshack, SVP of Marketing at RollWorks, in a statement. “Account-based marketing — which focuses the marketing investment only on the accounts that matter to your business — is now more relevant than ever before in this period of economic uncertainty. No business can afford to waste their marketing investment by using just the traditional lead-based marketing approach. With these new packages, we’re making this more efficient ABM approach to marketing accessible and affordable to any B2B marketing team.”
