Account-based marketing platform RollWorks, a division of NextRoll, introduced RollWorks In-Market Account Finder, a free capability designed to help organizations discover sales-ready accounts within minutes. The In-Market Account Finder seeks to provide marketing and sales teams with access to proprietary intent data utilizing RollWorks’s Keyword Intent feature.
To access RollWorks In-Market Account Finder, users can enter their brand, product or competitor’s name, define their ideal customer profile and let RollWorks handle the rest. Key benefits organizations have reported include the ability to:
- Receive a list of high-fit, high-intent accounts ready to be actioned by sales and marketing teams;
- Test the effectiveness of ABM methodologies without a financial commitment; and
- Access in-market data to help identify in-market accounts.
"As B2B marketers continue to grapple with resource efficiency, it will be even more critical to identify accounts that are actually in-market to buy," said Jodi Cerretani, VP of Revenue Marketing for RollWorks, in a statement. "The availability of RollWorks' new In-Market Account Finder feature is an easy, free way to help organizations address economic headwinds head on. By having more buying signals at their fingertips, teams can narrow in on high-fit, in-market accounts and make outreach far more efficient and effective."