Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a digital transformation during heavy market headwinds and made it through. The series will premiere Sept. 17 at 2:30 p.m. ET during a paid-programming block on CNBC and will also be available for streaming on CNBC.com, Peacock and Salesforce+.
The first episode spotlights how OneUnited Bank, America’s largest Black-owned bank, is building a revolutionary new digital product aimed at upending the predatory payday loan business. Additional episodes include:
- Metallica’s All Within My Hands foundation on Sept. 24;
- Enlightened’s feel-good desserts on Oct. 1; and
- Additional 30-minute episodes with Pandora jewelry, Formula 1, Rocket Companies and CarMax.
“We created Salesforce+ to be a trusted, on-demand business media channel that shines a light on industry leaders using business as a platform for change,” said Sarah Franklin, President and CMO at Salesforce, in a statement. “We are thrilled to partner with NBCUniversal to highlight unique stories that show how, in today’s business climate, good business requires engagement with every stakeholder — customers, employees and communities.”
Shot over six months in five countries, episodes of “The Shift'' will be available to stream on Salesforce+ and CNBC.com beginning at 12:01 a.m. each Monday after airing on CNBC the previous Saturday. On Oct. 3, the series will debut the first three episodes on Peacock, with additional episodes streaming each week to follow.