SalesLoft, a sales engagement platform, revealed a new front-end integration with account engagement platform 6sense. The integration will provide SalesLoft users with the 6sense sales intelligence module, allowing them to gain insights directly on account and persona profile pages within SalesLoft.
With the new integration, SalesLoft users can:
- Pinpoint where accounts are in their buying journeys, how and when they engaged and get recommended steps to increase engagement;
- Reveal which accounts are the strongest fit for businesses and uncover the topics they care about the most;
- Identify key buyers within a target account and engage them based on their personas and buyer intent signals; and
- Execute personalized Cadence steps to help scale presence with buyers and remain focused on accounts.
“This new integration brings buyer and account-based sales intelligence from 6sense directly into SalesLoft’s platform,” said Nate Remmes, EVP Commercial Business at SalesLoft, in a statement. “Reps no longer have to toggle between multiple tools to view critical buyer insights and act on them. The integration saves sellers time and equips them with the insights they need to close more deals.”