SalesRev, a marketing automation provider, unveiled an A/B testing and retargeting service that integrates with its MA technology.
The combination of these tools into one solution enables users to boost conversion rates and gain a comprehensive view of web traffic, according to the company. Along with the technology, SalesRev will offer its subscribers consulting services for conversion optimization on an ongoing basis.
"We created SalesRev to address two market needs: the need to generate more ROI from increasingly expensive ad campaigns, and [also] fill the marketing automation and conversion optimization skills gap,” said John Rau, Co-founder of SalesRev, in a statement. “Companies know they need to be using these technologies, but they lack the internal expertise or time required to implement and manage them on an ongoing basis. That's where SalesRev comes in."