Seismic, a sales and marketing enablement software provider, has appointed former Forrester-SiriusDecisions VP and Research Director Heather Cole as its new VP, Market Growth to help the company drive growth and inform go-to-market strategies.
Cole specializes in providing practitioner experience to B2B technology organizations, offering marketing, sales operations and strategy guidance for better strategy formation and revenue outcomes.
“I have always been an advocate for sales enablement and a champion for how it can transform the trajectory of B2B organizations,” said Cole. “As a pioneer practitioner and then an analyst in this dynamic discipline, I have witnessed first-hand the impact enablement has on landing, expanding and keeping customers. However, enablement cannot result in great customer interactions without the right technology to help deliver on that promise, and Seismic does exactly that. Having observed Seismic over the last several years, I have been impressed by their vision, innovation and ability to execute. I am ecstatic for the opportunity to join this accomplished team.”