Seismic, a sales enablement platform, unveiled Digital Sales Rooms as part of its 2021 Fall product release, a solution which aims to help go-to-market (GTM) teams develop buyer-seller relationships from one centralized platform.
Digital Sales Rooms enables collaboration between B2B sales teams and their buyers to deliver hyper-relevant, unique and personalized content for individual buying experiences. GTM teams can track and manage the progression of conversations, content and insights within a single virtual location to accelerate deals and build buyer trust for optimal deal outcomes.
This announcement follows Seismic’s launch of Enableship and acquisition of Lessonly, the most recent enhancements to the company’s sales development and enablement capabilities.
“The next wave of enablement includes connecting with buyers where, when and how they want to engage, and providing immersive, personalized buyer experiences,” said Doug Winter, Co-Founder and CEO of Seismic, in a statement. “Digital Sales Rooms serve as a key component of that promise by delivering easy access to all relevant information in one place. Seismic’s comprehensive enablement platform enables sellers to effectively engage with buyers at the right time and place across every channel — from social media to email, SMS, interactive content and now the ability to collaborate in digital sales rooms.”
Seismic will unveil Digital Sales Rooms’ full features at INBOUND 2021, an annual event from marketing and sales growth platform HubSpot that explores the latest trends in digital marketing tools and culture influencing the B2B industry.
