Shasta Ventures unveiled a program designed to assist early-stage companies to accelerate growth by applying best practices in sales, marketing and customer success. The Shasta Ignite platform includes a dozen industry expert mentors and teachers, content modules, events and workshops, according to a company announcement.
“Acquiring and retaining customers is the most important undertaking for early-revenue startups,” said Jason Pressman, Managing Director of Shasta Ventures, in a statement. In addition to Shasta, Pressman’s investments include Zuora, Nextdoor and Glint.
According to the announcement, Shasta Ignite includes four components overseen by Lock and managed by Shasta’s investors and partners: 16 half-day workshops covering the complete spectrum of early-revenue challenges; hands-on mentoring and networking for functional executives of Shasta startups; an online forum where founders can ask questions and get answers from Shasta partners and advisors; and a launch assistance program.