Sigstr, an email signature marketing platform, released Sigstr Relationships on the Salesforce AppExchange.
Using AI, Sigstr Relationships is positioned to score relationships between a company’s employees and their partners, prospects and customers. The integration is designed to connect Sigstr’s relationship data with Salesforce’s contact and account data to help align marketing and sales teams and provide greater insights into account engagement.
“As more B2B marketers become responsible for revenue, they are finding themselves challenged in measuring engagement through the later stages of the buyer’s journey,” says Bryan Wade, Sigstr CEO, in a statement. “Now with Sigstr Relationships available in contact and account records, marketing can understand how their sales team is engaging after account hand-off, creating a shared metric of success for account-based teams.”
