Sinch, a cloud communications and mobile customer engagement platform, teamed up with Blueshift, an AI-powered engagement platform, to help marketers orchestrate a unified experience across conversational and traditional marketing channels such as email, paid media and mobile notification.
The partnership seeks to provide marketers with a two-way conversational, omnichannel experience through the integration of Blueshift’s App Hub and Journey Builder and Sinch’s Conversation API, which is designed to help businesses communicate with people over multiple mobile channels.
By employing Sinch’s Conversation API, Blueshift can help empower brands to drive engagement and commerce through nudges around product recommendations and more on conversational channels.
“A deep understanding of the customer is crucial for orchestrating intelligent conversations,” said Vikram Khandpur, Sinch SVP, Partnerships and Integrations, in a statement. “That is why we are excited to partner with Blueshift. Their solution makes it easy for marketers to trigger conversations at the right moment in the customer’s journey and recommend the best products and content to each customer. We are proud to be their partner in delivering seamless omnichannel engagement with consumers globally via our Conversational Messaging solutions that could include Conversational Commerce, Conversational Marketing and Conversational Advertising.”
