SugarCRM, an AI-driven CRM platform, introduced new digital self-service capabilities that seek to help B2B sellers offer “always-on” brand experiences for their customers.
With an intuitive interface and multi-factorauthentication, the self-service capabilities aim to allow customers to maintain their personal profile, ask questions, submit service requests, create service tickets and add attachments. Organizations can seamlessly embed these capabilities into their existing web presence for a consistent brand experience.
According to Volker Hildebrand, Sugar’s SVP of Product Marketing, digital self-service for the midmarket does more than resolve issues with efficiency and expediency; when done right, it is a key contributor to business growth.
“Our new self-service capabilities are about creating better customer experiences in the moments when it matters to retain customers and nurture and build relationships for improved profitability,” Hildebrand said.
