Synthio, a customer data platform provider formerly known as Social123, has announced it has joined the Marketo Accelerate partner ecosystem. The company’s platform will integrate directly with Marketo’s Engagement Platform, positioning B2B marketing to access their global contact databases to cleanse and enrich existing data, gain net-new targeted contacts and boost their ABM strategy.
Synthio’s repository of global B2B contact data and suite of cleansing and enrichment features are designed to enable Marketo users to further optimize their marketing automation capabilities, the company said.
“Joining the Marketo Accelerate partner ecosystem is the next step in a natural, strategic partnership as we join forces to empower marketers to harness the power of data to meet people where they are,” said Aaron Bidder, CEO of Synthio, in a statement.
