DemandFactor, a leading B2B demand generation and performance marketing company, has officially rebranded as Demand.com.
The new name and digital presence represent the next phase of the company’s growth, underscoring its position as the definitive destination for enterprise demand generation, according to company officials. The new Demand.com website is live now.
The rebrand coincides with a redesigned digital experience at Demand.com, showcasing full-funnel capabilities across demand generation, performance marketing, partner activation, partner recruitment, and agency solutions. The platform reflects the company’s commitment to delivering measurable ROI through data-driven strategies and scalable programs.
Rick Robinson on Name Change
Rick Robinson, SVP of Sales at Demand.com, said the rebrand is a statement about where the company is headed.
“We’ve always been singularly focused on demand. Now our brand matches that focus,” said Robinson in a statement. “Demand.com is cleaner, bolder, and instantly communicates what we do best: generate demand that drives revenue. It opens doors faster, communicates credibility instantly, and reinforces what our customers experience every day— that when it comes to B2B demand generation, we are the standard.”
Built for the Modern B2B Buyer
While the name is changing, the company’s core mission, leadership team, and commitment to client success remain unchanged. All existing contracts, partnerships, and service agreements continue under the Demand.com brand.
Since its founding, DemandFactor has delivered high-quality demand generation powered by in-house operations, first-party data with 99% accuracy, robust reporting, and a global audience of over 220 million B2B decision-makers. The transition to Demand.com simplifies the brand while reflecting the breadth and ambition of the company’s offerings.
With a global audience of over 220 million B2B decision-makers and a shared-risk pricing model, Demand.com helps enterprise organizations and agencies accelerate pipeline growth and achieve measurable ROI, said Robinson.
