Latest In: Aberdeen Group

Aberdeen Group ABM Accountbased marketing content marketing datadriven marketing Gary Skidmore lead generation lead managment lead nurturing
New Aberdeen Group Platform Helps Marketers Match Content To Account Intent

New Aberdeen Group Platform Helps Marketers Match Content To Account Intent

The Aberdeen Group has launched Lead Essentials, an account data and content marketing platform designed to help users…

Industry News May 8
#SPS2015 Aberdeen Group content strategy demand generation Lattice Engines Vidyard
Strategy & Planning Series Day 3: Driving Full-Funnel Demand With Data-Driven Content

Strategy & Planning Series Day 3: Driving Full-Funnel Demand With Data-Driven Content

The Strategy & Planning Series went into full gear on Wednesday, hosting a variety of sessions focusing on…

Industry News November 19
Aberdeen Group Analytics content marketing data-driven marketing content marketing analytics Aberdeen Group research datadriven marketing research
Survey: Data-Driven Content Marketing Drives Five Times More Marketing-Attributed Revenue

Survey: Data-Driven Content Marketing Drives Five Times More Marketing-Attributed Revenue

Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. This is…

Industry News October 16
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
Aberdeen Group B2B marketing content marketing Demand Gen Report demand generation Julie Zadow lead gen lead nurturing marketing automation sales and marketing integration
JulieZadow-picture

Are You Content With Your Content?

By Julie Zadow, Marketing VP, Aberdeen Group I've been thinking about the adage that everything old becomes new…

Demanding Views August 13
Aberdeen Group KPI quota revenue ROI zoominfo
ZoomInfo_Article_62

ZoomInfo Customers Outperforming On Revenue, Contract Size & Quotas

New Aberdeen Research found that BtoB organizations tapping information from BtoB directory ZoomInfo outperform other companies on key…

Industry News June 2
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series