Artificial intelligence (AI) is rewriting the marketing flight manual, opening up a universe of new possibilities for efficiency and personalization.
But with every launch comes turbulence: shrinking click-through rates, growing data privacy concerns, and the rise of AI-generated search results are becoming increasingly common hurdles. To stay in orbit, B2B marketers need a content strategy built for this new frontier.
The Emerald Studio team—Pamela Ravetier, Design Director; Tonya Cooper, Senior Content Strategist; and Alexis Carroll Cline, Studio Director— will tackle these issues in their Content in the Age of AI: Tools and Tips for Stellar Performance set for Oct. 29 as part of our 12th Annual Strategy & Planning Series (#SPS25).
Meet the EmStudio Team
Carroll Cline serves as the Director of Emerald Studio, Emerald’s custom content agency, leading a seasoned team of strategists, writers, editors, and designers in crafting campaigns and specializing in interactive assets. She has built relationships, brands, and compelling content primarily in the non-profit, healthcare, technology, and education sectors.
Passionate about the intersection of AI and marketing, Cooper is an accomplished strategic marketing professional with over a decade of experience in tech and SaaS, including leading global go-to-market strategies at Intel. A data-driven she excels in leveraging AI and data insights to drive innovation, streamline workflows, and deliver measurable results.
As Design Director at Emerald Studio, Ravetier takes a disciplined approach to creating engaging, award-winning assets. She specializes in digital design, and translates product messaging into experiences that resonate with users and elevate brands.
Webinar Preview
EmStudio’s crew have a dynamic webinar packed with practical strategies, actionable insights, and real-world examples you can apply to:
- Create compelling human connections with interactive content;
- Maintain content credibility and value;
- Maximize ROI from AI tools; and
- Optimize for AI search.
Regardless of your experience with AI, this webinar will help you power up your content strategy and deepen audience engagement in the age of AI.
Decoding the Future of Marketing: B2B and AI Trends for 2026 and Beyond
The 12th Annual Strategy & Planning Series (SPS) slated for the last week of October. As AI continues to dominate headlines, this series will cut through the noise to examine its real impact on B2B marketing and operations. Join us to explore real-time adjustments to stay ahead in a rapidly shifting go-to-market environment, smarter demand generation tactics, the latest Martech trends and how to leverage them for growth.
We have two other webinars slated for #SPS25.
Strategy Happens in the Margins: The Quiet Return of Curiosity, Chaos, and the Joy of Not Knowing What Comes Next
Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym.
This is not the webinar Josh Baez of NetLine is offering
In this session airing Oct. 27, attendees will explore why marketing’s best-laid plans don’t live in frameworks, but in the mushy in-betweens. This webinar isn’t a talk about filling cells in a doc— it’s a call from Baez to reclaim the joy, the chaos, and the spark that make marketing worth doing in the first place.
Building the Future of B2B Marketing with AI, Automation & Alignment
B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools, they’re struggling because they can’t connect the dots between data, insights, and impact. The winners of 2026 will be those who start activating the intelligence they already have.
Demandbase’s Alicia Hale will be joined by The Harris Poll’s Rob Jekielek on Oct. 28 to discuss the lesson that can be learned from Demandbase’s State of B2B Marketing report. Drawing from the perspectives of over 500 senior B2B decision makers, subjects they will explore will include why disconnected data is the silent killer of B2B momentum (and how to fix it) and where alignment between marketing, sales, and ops creates the biggest lift.
These #SPS25 webinars are set to explore real-time adjustments to stay ahead in a rapidly shifting go-to-market environment, smarter demand generation tactics, the latest Martech trends and how to leverage them for growth. Come be part of this highly engaged audience of B2B decision-makers planning their 2026 strategies to help you decode the future of marketing strategy.
Click here to sign up for the webinars today.
