Key Takeaways
- B2B email engagement is in freefall as AI-powered “spam cannons” flood inboxes, dragging down open rates, click-throughs, and the lead-scoring signals demand gen teams depend on.
- DemandView’s EngageSMS reaches opt-in buyers on the one screen with near-100% deliverability, delivers sequenced behavior-timed content, tracks every click as an intent signal, and ships free with every content syndication program.
DemandView is now offering EngageSMS, touted as the industry’s first automated text message nurture engine built specifically for B2B buyers.
According to company executives, the announcement marks a pivotal shift in how demand generation teams reach, engage, and convert top-of-funnel leads at a moment when email’s grip on the B2B buyer has never been weaker.
Over the past 12 months, B2B email engagement has entered a freefall as open rates, click-through rates, and lead scoring signals driven by email activity have all declined sharply — squeezing pipeline and leaving marketing teams with less signal at the exact moment they need more.
DemandView’s Chris Rack on New B2B Channel
Chris Rack, Co-Founder, DemandView, states the culprit is well understood: artificial intelligence (AI)-powered email automation has flooded inboxes at unprecedented scale, conditioning buyers to tune out, unsubscribe, or simply stop opening.
“AI email— spam cannons— have killed the ability to engage an audience via email,” said Rack in a statement. “Marketers need a new medium to engage their buyers, and B2B is ready for SMS.”
DemandView is positioned as the first content syndication provider to operationalize SMS nurture at scale for B2B, turning a channel that B2C has used for years into the demand generation infrastructure that enterprise buyers actually respond to.
EngageSMS Built for Where Buyers Actually Are
EngageSMS is DemandView’s answer to the engagement crisis, stated Rack. The platform reaches opt-in B2B buyers with relevant content directly on their cell phones— the one screen with near-100% deliverability and open rates that email lost years ago. Unlike broadcast SMS, EngageSMS is a nurture engine that delivers sequenced, content-driven messages timed to buyer behavior, keeping leads warm and moving through the funnel without requiring a single email send.
The platform tracks every click and engagement event generated through EngageSMS and surfaces that data directly in customer reporting— turning SMS interactions into intent signals that can feed lead scoring, sales alerts, and pipeline workflows.
DemandView is including EngageSMS at no additional charge with every content syndication program. Customers running single-touch or multi-touch campaigns— across Americas targets, Cybersecurity, Virtualization, and other verticals— will have EngageSMS activated as part of their standard program, extending the reach and longevity of every lead delivered.
