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DemandLab Reveals ‘Insentric’ Marketing Intelligence Platform

DemandLab Reveals ‘Insentric’ Marketing Intelligence Platform

Quick Scoop: DemandLab launched a people-centric revenue attribution solution called Insentric. The new solution is designed to track…

Industry News March 21
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Prioritize Martech Decisions With Ease: The Purpose Alignment Model

Prioritize Martech Decisions With Ease: The Purpose Alignment Model

Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The…

Demanding Views February 28
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How To Get Real About Revenue Attribution

How To Get Real About Revenue Attribution

Marketers tend to be optimists, even in the face of a pandemic. In some ways, it's a job…

Demanding Views July 23
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Buzzworthy B2B: A Roundup Of The Latest News & Trends From January 2021

Buzzworthy B2B: A Roundup Of The Latest News & Trends From January 2021

Welcome to Demand Gen Report's new blog series: Buzzworthy B2B. We've spent the past month watching the latest…

Blog February 3
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DemandLab Launches Sightline Solution For Full-Funnel Marketing Measurement

DemandLab Launches Sightline Solution For Full-Funnel Marketing Measurement

DemandLab, a technology-focused marketing consultancy, unveiled Sightline, a new solution that aims to help marketers create a holistic…

Industry News January 26
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