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Study Highlights How and Why Top B2B Marketers Use Marketing Automation

By Matt McKenzie, Contributing Editor What defines a successful marketing automation initiative? When it comes to lead generation,…

Industry News February 29
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Eloqua’s IPO Filing Stirs Dialogue Among Analysts, Competitors On Industry Impact

The recent news of Eloqua's IPO filing brought renewed attention to the marketing automation and revenue performance management.…

Industry News September 7
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New Gleanster Research Shows RPM Hinges On Analytics & Aligned Approach To Revenue

While BtoB organizations migrate toward the practice of Revenue Performance Management (RPM), the concept is still in its…

Industry News July 5
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How Your Closed Prospects Are Like The Vintage On A Fine Wine

By Ian Michiels, Principal Analyst, Gleanster Research In wine-making a vintage wine is one that is made from…

Industry News June 21
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