Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries). These two offer pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is a core operational tool, and a time when much of the buyer’s journey happens in “dark social” channels.
Starting at 12 p.m., join NetLine’s Josh Baez to discover a framework for B2B campaign success titled Shaping Demand Before the Shortlist: A 3-Part Framework for B2B Campaign Optimization in 2026. Baez will offer tips to shape demand before the shortlist is made, focused on expanding reach, building trust, and driving pipeline growth. This webinar is focused on helping you influence early and convert with purpose.
That will be followed by a discussion with Docket’s Lauren McHugh. From MQL to AQL: Rethinking Website Conversion When Intent Moves from Clicks to Conversations is a webinar to help B2B marketers discover how to transform anonymous website engagement into real pipeline with Docket’s AQL framework. McHugh, Head of Marketing at Docket, will dive into how to replace outdated MQL models, optimize campaigns, and report revenue impact.
#COSeries Focus
In an era defined by signal loss and AI maturity, driving efficient B2B growth requires a new playbook. The traditional tools for targeting and measurement are breaking down. These factors are forcing marketers to find innovative ways to prove impact.
By attending the #COSeries, B2B marketers will discover actionable frameworks that transform these challenges into opportunities. Attendees will learn how to turn your first-party data into a powerful tool for precision targeting as well as how to safely embed GenAI across the entire campaign lifecycle for rapid creative iteration and hyper-personalization.
On-demand Webinars
This is the second day of providing insights from industry leaders that explored advanced measurement models that connect marketing activities to revenue, equipping you with the analytics to orchestrate a predictable pipeline and deliver results that resonate with the CFO. We have available on-demand two webinars that aired yesterday:
The New Campaign Optimization Playbook: AI, Personalization, CTV & Measurement Beyond the Click. Join Demandbase’s Hannah Jordan, Director of Digital Marketing, and Anthony Yee, Digital Marketing Specialist to discover how to turn first-party data into personalized, cross-channel journeys with AI, CTV, and CFO-focused measurement. Learn actionable strategies to optimize campaigns and drive revenue impact in 2026.
Building a Sexy Brand in an Unsexy Industry. This B2BMX 2026 Keynote Address is from Elfried Samba, Co-Founder and CEO of Butterfly Effect, a community-centric marketing agency helping brands grow through community-driven marketing, culture, and creativity. Samba took to the stage for presentation titled, which focused on human-to-human brand building as the most powerful growth lever in modern B2B today. As paid media becomes more expensive and less reliable, he sees the brands pulling ahead are those that turn attention into trust, trust into community, and community into revenue.
