In an era defined by signal loss and AI maturity, driving efficient B2B growth requires a new playbook. The traditional tools for targeting and measurement are breaking down. These factors are forcing marketers to find innovative ways to prove impact.
Demand Gen Report’s 8th Annual Campaign Optimization Series directly addresses these challenges, offering pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is a core operational tool, and a time when much of the buyer’s journey happens in “dark social” channels.
By attending this multi-day digital event, you’ll gain actionable frameworks that transform these challenges into opportunities. You will learn how to turn your first-party data into a powerful tool for precision targeting. You’ll also learn how to safely embed GenAI across the entire campaign lifecycle for rapid creative iteration and hyper-personalization.
Gaining Knowledge from Industry Insiders
Insights from industry leaders will include exploring advanced measurement models that connect marketing activities to revenue, equipping you with the analytics to orchestrate a predictable pipeline and deliver results that resonate with the CFO.
Potential topics this series will explore include:
- Leveraging first-party data for precision audience targeting and ongoing engagement in a post-cookie world.
- Seamlessly embedding GenAI into campaign lifecycle orchestration to streamline content creation and enable personalization at scale.
- Building advanced measurement models to capture attribution and impact, even as more buyer interactions shift to dark social channels.
- Navigating compliance and privacy regulations with robust strategies that future-proof your data practices.
- Aligning marketing metrics and reporting with the CFO’s expectations and language, ensuring that marketing’s contribution is visible to and valued in the C-suite.
