Balancing efficiency and effectiveness is no small feat for marketing teams operating in competitive industries. The challenge of generating high-quality leads, improving ROI, and personalizing engagement at scale often requires more than just a strong strategy— it demands the right tools and expertise.
For Bamboo Rose, the key to overcoming these hurdles was finding a partner who could simplify operations and amplify results.
Bamboo Rose, which serves enterprise retailers, wholesalers, and consumer goods brands across fashion, general merchandise, food and beverage, and home goods sectors, runs a highly targeted, account-based marketing strategy whose approach is data-driven and omnichannel, with digital demand generation at the core. Their buyers operate in large, multi-stakeholder committees, where every role influences the decision.
Anteriad’s Work with Bamboo Rose
Despite a strong strategy, the team faced a familiar challenge: scaling precision without adding headcount. Their primary objectives were to improve marketing ROI, generate high-quality, relevant leads, and enhance audience engagement and personalization at scale.
As a result of superior performance, Bamboo Rose consolidated its demand generation under Anteriad, specifically focusing on content syndication and programmatic display.
Marketing Team Deliverables
Anteriad was chosen as they empower B2B marketers to get in front of their next customer faster through full-funnel marketing programs powered by the hybrid working place of artificial intelligence (AI) overseen by human expertise. Their unique global data Anteriad Marketing Cloud drive advanced analytics engagements, managed-service multichannel brand and demand campaigns, programmatic audiences, and BDR-as-a-service programs.
Working closely together, Anteriad became a true extension of the Bamboo Rose marketing team, providing the executional support, automation, and reporting needed to run sophisticated campaigns at scale. Anteriad delivered accurate, role-specific data and high-quality leads that flowed directly into Bamboo Rose’s marketing automation system.
This allowed prospects to be automatically routed into personalized nurture sequences, eliminating hours of manual work while improving engagement across the buying committee.
Key benefits included:
- Cleaner, more relevant lead data
- Role-aligned content delivery
- Faster activation within nurture programs
Programmatic Progress
Building on the success of content syndication, Bamboo Rose expanded its partnership with Anteriad to include programmatic display campaigns. The transition showed immediate improvements in efficiency and performance compared to previous programmatic providers.
Anteriad’s team supported targeting optimization, execution, and reporting— making success easy to measure and communicate internally. With Anteriad, Bamboo Rose achieved consistent, month-after-month performance, outperforming previous partners across both engagement and efficiency metrics. Compared to prior providers, results included a 40% increase in web traffic from programmatic campaigns and a 60% increase in CTR across programmatic display.
Additional impact was borne out on pipeline and account coverage:
- 75% of new opportunities influenced by Anteriad programmatic campaigns;
- 45% of new opportunities reached by Anteriad content syndication campaigns; and
- 30% increase in target accounts reached via programmatic channels.
Partnership Outcome
Together, these programs helped Bamboo Rose consolidate paid digital efforts with one trusted partner to improve visibility, efficiency, and ROI across both awareness and conversion initiatives.
The measurable impact made Anteriad a must-have partner during budget reductions, underscoring the business value and trust built between teams.
“The results we’ve seen with Anteriad programmatic display ads and content syndication have been crucial in building, retaining, and nurturing our marketing funnel at Bamboo Rose,” said Elizabeth Damioli, Demand Generation Manager at Bamboo Rose.
