Key Takeaways:
- Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund as it rebrands as Nectar Agent.
- The company plans to expand its agentic social operating system, which helps brands manage social intelligence, community engagement, creator workflows, and conversational commerce.
Nectar Social recently closed a $30 million Series A founding round, led by Menlo Ventures and its Anthology Fund, created in partnership with Anthropic as it rebrands itself as Nectar Agent..
Founded by two sisters, Misbah and Farah Uraizee, both former Meta leaders, the the autonomous artificial intelligence (AI) agent for modern marketing company emerged from stealth in 2025. Others who participated in the founding round included rom True Ventures, GV (Google Ventures), and Gwyneth Paltrow’s Kinship Ventures.
Less than a year out of stealth, Nectar powers more than 10 million conversations a week across pre-purchase, post-purchase, and creator workflows growing 5X in the last three months alone. Each agent does the work of roughly 20 hours of manual effort per task per week, at the speed social actually moves: work most brand teams could never realistically staff.
Who Does Nectar Work With
Nectar Social holds official data partnerships across Meta, TikTok, LinkedIn, Reddit, and X and its customers include e.l.f. Beauty, Babylist, Caraway, Liquid Death, Graza, Figma, and Kosas, alongside many Fortune 500 brands in home, beauty, technology, food and beverage. The funding round comes as AI is creating infinite content that results in brands now needing infinite presence, according to the two founders.
“The conversations that actually shape what people buy have moved into DMs, comments, and group chats…places no human team can realistically staff,” said Misbah Uraizee said in a statement. “The brands that win this next decade will be the ones who show up in every one of them, in their own voice. That’s what we built Nectar to make possible.”
The Story Behind Nectar
Nectar was founded in 2023 by the Uraizee sisters who spent their formative careers inside the platforms that built the modern social internet. As an engineering leader at Meta, Farah scaled Facebook Groups to over 1 billion users, building the infrastructure that turned passive scrolling into active community. Misbah led product for News Feed and Creator Monetization at Meta and X, shaping how billions of people discover content and how creators turn that discovery into revenue.
Three years in, Nectar is the operating system behind some of the most culturally relevant brands in the world. The Series A will accelerate engineering and applied AI hiring across Bay Area and New York, deepen platform partnerships, and expand Nectar Agent into new categories of brand work.
“Social media moves faster than any team can and marketers are drowning or arriving too late. The only way to keep up is through AI that understands every story, video, or message and acts and flags in real time, with your brand’s judgment built in,” said Farah Uraizee, CTO and co-founder of Nectar Social. “That’s what we built Nectar to be.”
Focus on Social Media Platforms
Nectar unifies social intelligence, community management, creator workflows, and conversational commerce in one system, with official data partnerships across various social media platforms. Nectar Agent runs on top of it: autonomous, real-time, operating in the brand’s voice across every conversation that matters. The brand team owns voice, strategy, and approvals. Nectar runs the operation.
To date, Nectar has attributed $100 million in revenue back to social, engaged over 50 million consumers, and powers more than 80% of brand social interactions for the customers it serves.
“We invested in Nectar Social because of how much their customers love the product,” said Amy Wu Martin, Partner at Menlo Ventures, who joins Nectar’s board with this round. “They’re saving brands money and time by collapsing an antiquated marketing stack while driving net new revenues by opening social commerce channels. The ROI is immediate.”
