Vereigen Media is growing its account-based marketing (ABM) services to better support organizations worldwide navigating the rise of complex B2B buying committees.
The moves is in response to slowing growth for B2B brands due to a lack of clarity as marketers are rely on the outdated contact lists, generic messages, and surface level metrics that don’t even reflect the real buyer intent.
Buying decisions are now rarely made by a single person— they are shaped by committees made up of marketing, finance, security, operations, IT stakeholders, and sales enablement that come with different priorities, risk thresholds, and expectations.
Comments from Vereigen’s Pakhare
According to Vereigen officials, their expanded ABM approach is designed to solve that gap by enabling brands to reach real people aligning with the ICP, with verified engagement and first-party data that is measurable and activated across programs that generate awareness and builds credibility in a privacy-compliant way.
“Before buyers talk to sales, they spend time learning, comparing, and validating,” said Anuj Pakhare, Founder & CEO of Vereigen Media, in a statement. “Our expanded ABM approach brings together first-party intelligence and behavior insights so, brands can see who’s truly engaged and respond in a more meaningful way.”
ABM Expansion
Vereigen’s expanded ABM approach is built around to help B2B organizations engage multiple accounts with the personalize outreach aligning the ICP; validate engagement through verified content engagement (VCE); align outreach with privacy expectations, using first-party intelligence and compliance first execution; and strengthens internal team alignment with clearer account-level insights.
The expanded ABM approach focuses on enabling stronger outcomes across the earliest stages of buyer attention, especially for brands looking to build awareness and credibility with genuine buying committees.
With this expanded ABM services announcement, Vereigen Media reinforces its commitment to support organizations build a smarter, more accountable ABM strategy, grounded in real engagement and real people. Key components include:
- Verified Content Engagement (Content Syndication):Ensures prospects actively engage with content before leads are validated and delivered directly into the workflow.
- VM Engage (Programmatic and Display Ads): A targeted display solution designed to strengthen visibility by ensuring the right message reaches the right customer at the right moment.
- Event Registration:An in-house event support solution that drives verified registrations to help brands generate more meaningful follow-up conversations.
Built for B2B Marketing Leaders
Vereigen’s expanded ABM services are ideal for B2B organizations that supports B2B marketing and sales enablement leaders that want. These expanded services redefine demand generation through real engagement with real people, creating higher trust with brands and buyers, said Dave Steinmeyer, Managing Partner at Vereigen Media.
“ABM works best when it feels less like marketing and more like personalization,” said Steinmeyer. “Buying committees don’t engage well with marketing speak, they engage with content that shows you understand them, their lingo, their pain points, etc. We built this expansion to help marketers earn trust early with better timing, better accuracy, and real engagement that allows for personalized content delivery.”
