In a moment when every B2B growth strategy is being reshaped by automation, data, and intelligence, clarity has never mattered more.
That’s why we’re excited to announce that Benedict Evans, one of the most trusted and influential independent analysts in technology, will headline B2B Marketing Exchange (B2BMX) 2026, powered by Advertising Week.
With more than two decades spent analyzing the forces that truly move markets, Evans is known for cutting through noise to reveal what matters. Being held at Omni La Costa Resort & Spa in Carlsbad, CA, from March 9-11, he’ll take the main stage on Day 1 to deliver his keynote: AI Eats the World.
In this must-see session, Benedict will move beyond hype to unpack how AI is fundamentally reshaping technology, media, and the way B2B teams go to market, giving you the macro perspective needed to make smarter decisions in 2026 and beyond.
Who Attends B2BMX
The three-day conference and Marketplace experience is packed with unparalleled value, offering actionable sessions and visionary keynotes that deliver strategies you can implement immediately.
B2BMX brings together a highly curated and diverse collective of the most influential professionals shaping the future of B2B marketing and sales. This powerhouse audience represents strategic drivers at leading global B2B organizations.
With a high concentration of senior-level marketing executives, including CMOs, VPs, and Directors, you can interact with key decision-makers that control budgets and set up company vision. They are joined by demand generation practitioners seeking the newest optimization technologies, innovative content strategists focused on defining personalized buyer journeys, and forward-thinking sales leaders dedicated to bridging the gap between marketing efforts and actual revenue outcomes.
Benefits of Attendance
Attendees secure exclusive access to subject matter experts, allowing them to benchmark their performance against industry leaders and acquire the next-generation strategies and technologies essential for achieving and sustaining significant revenue growth within a competitive business landscape.
An All-Access Pass is your key to the entire B2BMX experience, designed to maximize your learning, connections, and strategic impact:
- 4 Keynotes Featuring Industry Trailblazers: Start each day with a dose of high-level inspiration. Hear from B2B visionaries and global leaders who are actively redefining the industry, giving you the forward-looking perspective and foundational mindset needed to transform your strategies in 2026 and beyond.
- 50+ Breakout & Thought Leadership Sessions: Dive deep into the most critical topics facing marketers today. These targeted sessions are packed with actionable strategies, practical frameworks, and real-world case studies, all focused on delivering immediate, tangible results you can implement the moment you return to the office.
- Full Marketplace Access: Explore a dynamic exhibition floor showcasing the future of MarTech and SalesTech. Discover innovative tools, cutting-edge platforms, and strategic partners that can instantly optimize your tech stack, enhance campaign performance, and accelerate your revenue engine.
- Exclusive Networking Receptions: Forge invaluable connections in a relaxed, collaborative setting. Mix and mingle with hundreds of top-tier marketers and sales leaders—your peers, potential partners, and future collaborators to exchange ideas, share challenges, and build a powerful professional network.
- Hands-On Workshops: Go beyond theory and engage in intensive, small-group skill-building sessions. Dedicated workshop slots each day offer opportunities for deep strategic growth, allowing you to master specific tactics in areas like RevOps, ABM execution, and AI integration.
Sign Up Today
This yearly event is an essential opportunity to connect with top-tier leaders and discover the latest technology solutions necessary to future-proof your B2B revenue engine.
Connect with industry leaders, discover top solution providers, and network with peers in a fun and collaborative setting for three days of intensive learning and high-level strategy in a beautiful, inspiring environment.
The conference and Marketplace, hosted at the Omni La Costa Resort & Spa in Carlsbad, CA, is an experience is packed with unparalleled value, offering actionable sessions and visionary keynotes that deliver strategies you can implement immediately.
