Latest In: customer journey

AI artificial intelligence buyer intent buyer intent data customer experiences customer journey data Data management data strategies intent data intent strategies
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B2B Intent Data Trends To Drive Marketing Success

B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data…

Blog October 10
agent3 consultancy customer experience customer journey customer marketing. demand generation marketing agency personalization
Agent3 Creates ‘Agent3 Group' To Better Support Clients

Agent3 Creates ‘Agent3 Group’ To Better Support Clients

Agent3, a B2B marketing consultancy, formed the Agent3 Group, which features three specialized business units: Oneninefive for demand generation,…

Industry News October 2
customer engagement customer journey data analysis Data management personalization Speedeon
The Top 3 Reasons It's Time To Reassess Your Customer Journey

The Top 3 Reasons It’s Time To Reassess Your Customer Journey

Marketers are always looking to improve the customer journey as the landscape frequently — and unpredictably — evolves.…

Demanding Views March 20
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B2BDE19RC Blackbaud buyer journey content marketing content planning Content4Demand customer experience customer journey Medtronic NASDAQ ON24 Sales Enablement Snowflake Strategy & Planning Series Uberflip webinars
#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

#SPS19: Tackling Your 2020 Content Plan With The Customer In Mind

Having a well-thought-out content plan for the New Year is essential to delivering a top-notch buyer and customer…

Industry News November 14
Beth Comstock Brian Halligan customer journey Dharmesh Shah Flywheel Framework Hubspot inbound INBOUND 2018 lead nurturing
INBOUND 2018: HubSpot Unveils Flywheel Framework To Better Attract, Engage & Delight Buyers

INBOUND 2018: HubSpot Unveils Flywheel Framework To Better Attract, Engage & Delight Buyers

In the early days of demand generation, the traditional funnel excelled at helping businesses streamline their processes to…

Industry News September 6
Customer Advocacy customer experience customer journey customer journey maps CX The Pedowitz Group
9 Steps To Operationalize CX And Achieve Advocacy

9 Steps To Operationalize CX And Achieve Advocacy

How can firms operationalize the customer experience and create customers for life? It is great to talk about…

Demanding Views September 4
buyer intent customer journey data lakes Forrest Leighton funnel measurement Jon Russo Kerrie Wuenschel, Kevin Joyce Madison Logic Makerbot MarcomCentral Sarah Mayer The Pedowitz Group
B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

B2B Marketers Looking To Better Track Activity Across Buyer Stages, Channels & Campaigns

As marketers are being increasingly tasked to tie their campaigns and other investments to top- and bottom-line results,…

Industry News June 27
#B2BMX BUYING CYCLE customer experience customer journey Jeff Marcoux Microsoft
Microsoft's Jeff Marcoux On Mastering The Customer Experience

Microsoft’s Jeff Marcoux On Mastering The Customer Experience

B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX…

Industry News February 23
Autopilot customer experience customer journey customer marketing. social media
The Customer Journey In A Post-Trump World

The Customer Journey In A Post-Trump World

It's a post-Trump world and we know that a few well-placed tweets can catalyze an entire online movement…

Demanding Views January 13
customer journey GetResponse marketing automation small businesses SMBs technology TopRight
SMBs: 5 Tips To Get Started With Marketing Automation

SMBs: 5 Tips To Get Started With Marketing Automation

With the emergence of marketing automation software specifically designed for small businesses, the technology is finally scaling among…

Demanding Views December 19
ABM Accountbased marketing Akoonu BlueBird Strategies customer journey customer journey maps mapping New Business Strategies SiriusDecisions
Customer Journey Mapping Emerging As Top Priority Among B2B Marketers

Customer Journey Mapping Emerging As Top Priority Among B2B Marketers

Expanding on the foundational step of buyer personas, many marketers are now going a step deeper by creating…

Industry News December 14
algorithmic attribution brand engagement cross channel crosschannel customer journey Forrester Consulting study Visual IQ
Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution

Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution

Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but…

Industry News August 30
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