Key Takeaways:
- Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display, native and video across thousands of direct publisher relationships without leaving your system of execution.
- The integration cuts the steps between planning and activation, giving you unified workflows and reporting, tighter frequency control and cleaner measurement across SPO-aligned, curated supply.
Infolinks Media has announced a direct integration with Basis, an intelligent operating system for autonomous advertising, embedding its supply directly into the workflows where campaigns are planned, activated, and optimized.
The integration brings Infolinks’ Premium Proprietary Placement media inventory into the Basis platform, enabling advertisers to access high-impact display, native, and video inventory across thousands of direct publisher relationships without leaving their core system of execution.
The partnership supports omnichannel execution within Basis, allowing marketers to activate Infolinks inventory across mobile, desktop and video alongside broader campaign strategies. With unified workflows and reporting, teams can better manage frequency, optimize delivery, and measure outcomes across environments.
How the Integration Cuts Steps Between Planning and Activation
As media teams face increasing pressure to consolidate tools and streamline operations, the integration removes friction between planning and activation. Buyers can now incorporate curated, SPO-aligned supply into campaigns more efficiently, without introducing additional platforms, hops, or complexity.
“Infolinks’ high quality pre-curated media that delivers outcomes is very valuable to advertisers as the industry moves toward more consolidated and automated media execution,” said Bob Regular, CEO at Infolinks. “This integration with Basis ensures our proprietary placements and real-time intent data are embedded directly into campaign workflows, enabling advertisers to operate more efficiently while maintaining control over quality and performance.”
Why Direct Access to Premium Supply Improves Performance
Rather than routing through fragmented paths, the integration allows advertisers to gain more direct access to premium inventory supported by strong contextual, engagement and behavioral signals. This approach improves signal fidelity while enabling more consistent performance across channels.
With cross-channel strategies continuing to evolve, the integration enables advertisers to extend campaigns into additional environments while maintaining consistency in planning, activation, and measurement. Infolinks’ inventory can now be activated alongside other media within Basis, supporting a more unified approach to execution.
“Basis is a fantastic DSP. They’re a platform that is incredibly considerate, is one way I would describe them,” said Regular. “They are always curating very high quality inventory. We had to go through a lot of hoops with Basis to demonstrate to them that we’re bringing them distinct, high quality, unique inventory that would outperform the general inventory opportunities for their advertisers.”
Through Basis, advertisers can seamlessly activate Infolinks inventory within a single system, reducing fragmentation while aligning with modern approaches to curation, supply path optimization, and operational efficiency.
“Basis is focused on helping marketers simplify the complexity of modern media buying while improving performance,” said Mike Hoyle, Chief Product Officer at Basis. “Integrating Infolinks’ curated proprietary supply into our platform gives our clients more direct access to premium inventory and supports more efficient, transparent campaign execution.”
