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3 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls

Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale…

Demanding Views February 26
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3 Boogeyman Strategies B2B Practitioners Must Leave Behind In 2023

Between dwindling budgets, mass layoffs and economic volatility, 2023 was a scary time for B2B practitioners. Whether they…

Blog October 25
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Plannuh Launches Marketing Plan Builder

Plannuh Launches Marketing Plan Builder

Plannuh, a cloud-based marketing leadership platform, launched its Marketing Plan Builder, a platform that uses best marketing practices…

Industry News August 25
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5 Easy Tips For Implementing AI Into Your Marketing Mix

5 Easy Tips For Implementing AI Into Your Marketing Mix

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and…

Blog June 17
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2020 Martech Landscape Grows By 13.6%

2020 Martech Landscape Grows By 13.6%

Chiefmartech.com has released its popular 2020 Marketing Technology Landscape Supergraphic — once again showing an increase in martech…

Industry News April 23
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ON24 Launches Strategy Services for Marketing Transformation

ON24 Launches Strategy Services for Marketing Transformation

ON24, a digital experience platform provider, has launched a Center for Marketing Transformation (CMT), which aims to empower…

Industry News April 17
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Brightcove Forges Partnership With Adobe To Expand Video Capabilities

Brightcove Forges Partnership With Adobe To Expand Video Capabilities

Brightcove, an online video hosting platform, has joined LaunchPoint by Marketo, an Adobe company and Accelerate partner, to…

Industry News October 4
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Cisco Upgrades Marketing Velocity Program To Address B2B Buyers' Digital Shopping Habits

Cisco Upgrades Marketing Velocity Program To Address B2B Buyers’ Digital Shopping Habits

For any channel marketer trying to keep pace with Cisco's Marketing Velocity program, the challenge got a little…

Industry News October 2
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Quad/Graphics Launches Predictive Direct Mail Testing Platform

Quad/Graphics Launches Predictive Direct Mail Testing Platform

Quad/Graphics, a marketing solutions provider, unveiled a virtual, data-driven platform designed to show what types of direct mail…

Industry News March 19
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ZenIQ Opens Playbase Community For Marketing Strategy Collaboration

ZenIQ Opens Playbase Community For Marketing Strategy Collaboration

ZenIQ, an account-based marketing platform provider, launched a new B2B community that the company states will allow marketers…

Industry News September 30
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Account-Based Marketing: Four Tips For Developing A Strategic Approach

Account-Based Marketing: Four Tips For Developing A Strategic Approach

Account-based marketing (ABM) is surging today throughout marketing organizations everywhere, but the concept is not new.  Sales teams…

Demanding Views April 22
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5 Ways To Leverage Social Media For Lead Generation

5 Ways To Leverage Social Media For Lead Generation

Marketers agree that social media should play a part in shaping their company’s image. Yet, many struggle to…

Demanding Views August 18
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