Latest In: measurement

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Channel99 Debuts Verification Pixel To Create More Campaign Transparency

Channel99 Debuts Verification Pixel To Create More Campaign Transparency

Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to…

Industry News September 25
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10Fold's MetricsMatter 4.0 Dashboard Aims To Streamline KPI Collection To Optimize Strategies

10Fold’s MetricsMatter 4.0 Dashboard Aims To Streamline KPI Collection To Optimize Strategies

10Fold is a North American integrated communications agency designed to create thought leadership and build brand value for…

Solution Spotlight July 25
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StackAdapt Reveals New Targeting & Measurement Capabilities

StackAdapt Reveals New Targeting & Measurement Capabilities

Quick Scoop: StackAdapt released a self-service solution for ABM targeting and measurement. The new feature seeks to help…

Industry News May 5
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Channel99 Debuts With Free Mobile App, $5M In Seed Funding To Bring Transparency To B2B Website Traffic Quality

Channel99 Debuts With Free Mobile App, $5M In Seed Funding To Bring Transparency To B2B Website Traffic Quality

Your website gets tons of traffic... but is it legitimate? Does it positively influence pipeline and lower customer…

Industry News November 30
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The 3 Steps To Illuminating Dark Social: How To Track ‘Secret' Shares & Remain Relevant In Private Channels

The 3 Steps To Illuminating Dark Social: How To Track ‘Secret’ Shares & Remain Relevant In Private Channels

If “dark social” conjures up illicit images of a secret underground network filled with “Criminal Minds”-esque content, I…

Industry News July 27
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What's Working In Modern Analytics? Unifying Data Insights To Align Teams Around Metrics & Goals

What’s Working In Modern Analytics? Unifying Data Insights To Align Teams Around Metrics & Goals

Gartner research revealed that by 2024, organizations that lack a sustainable data and analytics operationalization framework will have…

Industry News April 20
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Updated Apple Privacy Measures Draw A New Line For Marketers

Updated Apple Privacy Measures Draw A New Line For Marketers

Change is inevitable, especially in technology — but not all changes are ideal. Apple's new Mail Privacy Protection…

Demanding Views November 12
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Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved…

Industry News July 22
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Demandbase Adds Design, Execution & Metrics Capabilities To ABM Platform

Demandbase Adds Design, Execution & Metrics Capabilities To ABM Platform

ABM platform provider Demandbase unveiled new capabilities designed to help marketers design, execute and measure the success of…

Industry News March 20
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Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth

Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth

The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…

Industry News October 10
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3 Common Traits Found In Innovative B2B Practitioners

3 Common Traits Found In Innovative B2B Practitioners

Innovation drives growth within the B2B marketplace — businesses live and die by their ability to continuously innovate…

Blog July 11
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Acxiom Announces Upgrades To Measurement Solution

Acxiom Announces Upgrades To Measurement Solution

Acxiom, a marketing technology and services company, has made enhancements to its measurement solution, which is part of…

Industry News January 19
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