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Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media

Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media

Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for…

Industry News January 5
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Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift'

Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift’

Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a…

Industry News September 15
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B2B & Chill: An Analysis Of On-Demand Streaming Services In Marketing

B2B & Chill: An Analysis Of On-Demand Streaming Services In Marketing

Consumer streaming services hold the lion's share of the at-home entertainment market, with predictions estimating these services will…

Industry News October 6
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