Total Communicator Solutions launched its Mobile Marketing Communication Platform at this week’s Consumer Electronics Show in Las Vegas. The cloud-based platform enables companies to communicate with clients who download the company’s mobile app. The solution includes a mobile app that can be controlled by the CRM system.
The platform is targeted for use by a company’s marketing department, said company officials. It enables automatic delivery of messages, content and offers based on a variety of parameters. These include location, activity and past behavior within the app. The solution can also reward those that use the app to share with others through their social networks.
“The CRM system serves as the central nervous system and the app can be used to gather information such as activity, location and more,” explained TCS Founder and CEO Erik Bjontegard. “The system then can deliver content that is relevant to the app user’s context and behavior.”
Enlightened Hospitality Group of San Diego is among the first users of the platform. Partner and CEO James Brennan stated, “This fits perfectly in our marketing plans where we promote our restaurant group as well as our celebrity Chef, Brian Malarkey.”
