True Influence, an intent-based data and marketing provider powered by MeritB2B, welcomed The Trade Desk as its primary media buying platform to fulfill programmatic campaigns purchased through DisplayBase, True Influence's integrated B2B media management product.
The Trade Desk platform includes access to a demand-side platform (DSP) and data management platform (DMP) that will help True Influence better utilize intent data and ABM data to run programmatic campaigns. Additionally, it supports improved reporting and targeting capabilities for DisplayBase orders and helps improve turnaround times for DisplayBase campaign set up and reporting availability. DisplayBase works within the framework of the integrated True Influence Marketing Cloud to help with advanced targeting, retargeting and optimization technologies.
“We know that targeting the right customer at the right time is crucial to success, so we develop our products to help make that process easier,” said RK Maniyani, Chief Technology Officer of True Influence, in a statement. “Working with The Trade Desk made sense because their targeting and optimization capabilities enable us to give our customers the best opportunities to precisely target their potential buyers with programmatic ads across high quality inventory.”